Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced a partnership agreement with Socios, an all-in-one fan influence and rewards platform for fans of sports around the world. With the agreement, Socios will become an Official Partner of Lega Series A and is also the the main sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

This new partnership will officially begin at the time Socios CEO Alexandre Dreyfus presents the MVP award at the conclusion of Tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership continues to build on Socios's vast involvement within Italian football. Socios has already signed agreements with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Outside of Italy, Socios's 100+ strong partner network includes football giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Alongside football, Socios's ever expanding sports network includes the UFC, F1 teams, 25 NBA franchises, the New England Patriots of the NFL The New England Revolution of MLS, 14 NHL franchises as well as the top teams in cricket and esports.

"We are extremely pleased to announce this partnership with Socios an established brand in its field which has been working in conjunction with the best of sport for a number of years currently. Through this partnership Lega Serie A proves once again to be ready to take advantage of the opportunities presented through new market opportunities, projected towards the future and innovation and careful to respond to the demands of fans across the globe" said Luigi De Siervo, CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we expanded our network by more than 500% and welcomed more than one million new users on our platform.

"We've ambitions that are bigger than the next 12 months, so we're excited to start 2022 with this important announcement, which further strengthens our commitment to the Italian sport industry.

"We look forward to working together with Serie A, spreading the message of Socios and establishing our superfan community both in Italy and all over the world."

More than 1.3M users from 167 countries use the Socios app to engage with and receive rewards from the teams they cherish and support with Fan Tokens. Fan Tokens are digital tokens that are minted on the  blockchain. They grant their owners access to voting rights in polls, VIP rewards, special promotions and AR enabled functions, games and competitions.

In the year 2022 Socios's aim is to introduce millions of new fans across the world to the benefits of Fan Tokens, with new innovations, features and rewards that are added every day. Socios is planning to include many more major global sporting organisations to its current roster as well as launch highly visible international and national advertising campaigns, and grow its entertainment and sports ecosystem substantially over the coming 12 months.

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